When it all Started
When we were born in 1979 we think Bob Marley was rocking around in his Adidas Originals!! Because of our customers and our people, we have grown to become Irelands’ biggest and best sports and fashion retailer. The brand was hot and getting hotter. Sienna Miller loved us the Killers loved us, all featured in various TV ads over the years.
Our product journey
We love to listen to our customers and hear what you guys want so we constantly look to introduce new and on trend brands such as adidas Originals, Nike Sports style, Puma Archive, Fred Perry Footwear, Superdry Footwear, Gio Goi, Converse, Lacoste and Havaianas and more to come...
Fashion and sport is integral to who we are and we’ve kept our position as No.1 in our Performance categories stocking the very best of Nike, adidas, Puma, Umbro, Asics, Underarmour and New Balance.
What are we about today?
Today we are not just a retailer or a business. We are a brand not only made of 800 madly passionate team members who eat dream and sleep the brand, but millions of engaging customers and cool brands that make us the social, inspirational and fearless family that we are! Most importantly based on your feedback we refreshed our brand identity. The new Life Style Sports 3 pillar brand mark was born in 2012. Our next journey is the brand new shopping experience you see here today at www.lifestylesports.com … we hope you like it!